Cosmoprof Italy- “Clean and Green” or “Make a Fake”

Speaking green all over the world, Cosmoprof Italy saw new brands hit the green parade with natural ingredients combined with the latest technology.  The new combination of tech and green pushes the creativity and eco-consciousness of all brands.  Some touted highlights of the show include “Boob Job” (a breast & cleavage firming cream), “Organic Surge” (an upscale body care line), and Polaris, (a new chemical free straightening treatment).

As every cosmetics and beauty show starts to hit Green pay-dirt, will the organic frauds start falling out?  If you are organic, say the percentage that you are organic.  If you are natural, be natural.  Will it take a federal grand jury to keep manufacturers and marketers from green washing the spa & beauty industries?  Just be greenly honest…sometimes you can not afford to be totally green…that is okay if you just admit it.  There is no fooling your greenies.