Who Said Samples Build Retail Sales?

Ever have a product vendor offer you samples?  Of course, the good ones.  What do you do with those samples?

 

• Do you have a bowl of samples in your retail area?
• Do you hand out samples with services?
• Do you put samples in your new client bags?
• When someone buys something, do you throw in samples?
• If someone does not purchase skin care do you give them samples?

Samples will build retail sales if they are used properly.  This means that they are used strategically to build sales.  Please don’t put samples in a bowl next to the register or give them to your estheticians to hand out to clients.  This will decrease your retail sales….remember the old saying, why buy the cow when you get the milk for free?  The same goes for samples–why buy the big size, when you will give me the sample size for free.  Every place that you utilize samples in the spa, be prepared to make sure that you are not preventing a sale.