Merchandizing the Spa-5 Ideas from the Big Guys

You only have so many hours in so many days, but your retail area needs to look professional.  Normally, I would not suggest this, but jump in the car and run to the nearest class A mall.  Pick one with a Crate and Barrel, or Pottery Barn, or Bath & Body Works.  Walk, look, smell, and feel in each store.

1. Look at the displays.  How are they arranged?  Are there enough products on the shelves?
2. Look at the shelves?  Do you see explanations or images?  What do you smell?
3. Do you see clutter or are the shelves clean?  Are there testers?
4. Which items are at eye level?  You betcha, it’s the best sellers.
5. Are the products double faced, in rows of threes, by color, by size?

These are five very easy fixes for merchandizing your spa from the Big Guys.  Make it a quarterly event to walk the mall for merchandizing ideas.  Not only will you see new ideas, and new products, you will see holiday themes, simplicity, and classic merchandizing.  Make it a monthly or at least every six week event to merchandize your products.  You will see a huge difference in the shopping of your clients.  Watch.