Need to Know the Way to Go.

Yes, you need to know the way to go.  No matter how small or large, unless your clients will have a full time spa attendant, they will be left walking around wondering
where is the steam room?
which way to the relaxation room?
how did I get in here?
for your therapist – which treatment room do I go in?
how did I end up in the mechanical closet?

So, give your clients some directions…they need to know where to go.  You first want to contact a signage company that does “wayfaring concepts”.  Just like an interior designer, they will spend time asking you questions about colors, concepts, and your ideas of how the signs should look.

The concept discussion will be presented in 3-5 ideas of signage design.  The design will include a 3-D rendering of how the sign will be made and its appearance.  Once you have agreed on design, the architectural plans will be blanketed with markers for the signs–where do you need a sign?   This is also known as wayfaring package instructions.

You will need to walk the space for determining whether you really need a sign.  This is really important–your clients need to know where to go and so do your staff.  Also at this point, you need to determine what the sign says.  Keep it clean and simple, but show them the way to go. 

Signage is key to client communication and controlling the flow of the spa.  It also will assist you with quiet zones, relaxation and wet areas, no smoking, and rules…don’t you just hate having rules.