Who’s Your Brand? or My Night At Barnes and Noble

Who’s your brand?  What does she or he look like?  What do they wear?  How do they dress?  This was my dilemma when I spent a night pouring through the shelves with Rita at Barnes & Noble.  It was Rita’s idea to head to B & N to research the new brand.  When you create a spa, you have to have a visual was Rita’s advice.

Book after book, what was I looking for?  To me, the brand was smiles, happy, black and white pictures, glamour, dancing, long eye lashes, big lipstick, elegant, whimsical, fun, and larger than life.  The new spa experience would be elegant, yet whimsical.  So I poured through books and took many photos.  Below, this was the brand from the books at Barnes and Noble.

The visuals above provided a road-map for our photo shoot for the spa brand.  The pictures gave us words, feelings, and guidance.  I guess that is why they say a picture is worth a 1,000 words.

Brand the Rump of the Cow-It’s the Spa Experience

Just like the rump of the cow gets branded…so does your spa.  When a farmer brands their cows, it is their way of telling the other farmers…hey you this is my cow.  When a client or guest walks through your door, what does your brand say?  Is it stamped where it should be?  Bags, brochures, signage, uniforms,…the list goes on all need to have YOUR brand, YOUR professional logo.

Plus, what does your brand infer about the spa experience…is it beachy, casual, snooty, elegant, whimsical, fun, serious, therapeutic, nautical, chakra, mountains, lakes, chocolate–the list could go on for your spa exerience.  You see, making your spa experience special is your way of branding your cow.  What you say or even don’t say about your story is repeated to others as their spa experience at your spa.  So, use all your senses to come up with your brand, your logo, and your spa experience.

Sear your spa experience on numerous rumps–it’s the spa way.